竹内幹ゼミ05: 依存・利他性・ニューロマーケティング

1人目の発表

• Gul and Pesendorfer. (2001), "Temptation and Self-Control," Econometrica, Vol.69, pp.1403-1435. 
• Bernheim and Rangel. (2004), "Addiction and Cue-Triggered Decision Processes," American Economic Review, 94(5), pp.1558-1590.

2人目の発表

• Fehr and Rockenbach. (2003), "Detrimental effects of sanctions on human altruism," Nature, 422, pp.137-140.
• Fehr and Gachter. (2000), "Fairness and Retaliation: The Economics of Reciprocity," Journal Economics Perspectives, Vol.14, pp159-181. 

3人目の発表

• McClure, Li, Tomlin, Cypert, Montague and Montague. (2004). "Neural Correlates of Behavioral Preference for Culturally Familiar Drinks," Neuron, Vol.44, pp.379-387.